Night-by-Night Overview

 

Monday
What We Predicted
What Happened
What's Next
  • We predicted that Timecop had a slim chance of survival
  • Alternatively, given the cast and CBS’s strong performance against older households, we felt that George & Leo had a good chance of surviving
  • We also felt that Brooklyn South had a good chance of surviving given the success of dramas in the time period previously combined with the strength of the production team (led by Stephen Bochco)
  • Although we really liked the pilot, we were unsure of Ally McBeal’s success given its offbeat premise against proven sitcom
  • As predicted, Timecop was quickly cancelled
  • After our viewing of the pilot, FOX slightly retooled Ally McBeal as well as added established star Courtney Thorne- Smith to the cast.  With Thorne-Smith bringing Melrose Place viewers to the show and thanks to heavy promotional support by FOX, Ally McBeal became a hit
  • With Ally McBeal performing so well against younger viewers, George & Leo skewed older than CBS anticipated.  Although this was a top 30 show against older adults, its under-performance against younger adults resulted in its cancellation
  • Unable to deliver its own hype, Brooklyn South proved to be a commercial failure
  • All four networks are maintaining their same basic strategies in 1998/1999
  • NBC maintains a sitcom/Dateline schedule with two new sitcoms replacing the cancelled Fired Up and Naked Truth
  • CBS has also replaced cancelled sitcoms with new sitcoms from 8 to 10pm.  As for 10pm, CBS is returning to medical dramas at 10pm with L.A. Docs hoping to fill the ratings void left since the departure of Chicago Hope from the Monday night schedule

Go to The New
Monday
Night
Programs

 
1997/1998 Survivors
Ally McBeal (Fox)
1997/1998 Casualties
Timecop (ABC)
George & Leo (CBS)
Brooklyn South (CBS)
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Tuesday
What We Predicted
What Happened
What's Next
  •  Based on the strengths of the competitive schedules, we predicted that both Michael Hayes and Dellaventura would be cancelled
  • Additionally, we also predicted that it was unlikely that Over the Top could survive in its time slot 
  • Given its time slot and the fact that the stars were well known, we believed that Hiller & Diller would do well
  • Over the Top, Michael Hayes, and Dellaventura were all cancelled as expected
  • Hiller & Diller was a top 35 show against A25-54 and did outperform Michael Hayes as predicted.  However, its drop in audience (- 40%) from Home Improvement was too much for ABC and the show was cancelled
  • ABC has maintained its same basic strategies of sitcoms followed by NYPD Blue.  However, they have moved the aging (yet still highly rated) Home Improvement to 8pm and new success Spin City to anchor the 9pm slot.  New programs fill the 8:30pm and 9:30pm slots

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  • CBS has switched to movies from 9-11pm having had no success with dramas in that time slot

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  • On the other hand, FOX has abandoned movies and is trying to establish itself with original programming on Tuesday.  Their hope is that King of the Hill will play as well Tuesday night as it did on Sunday (where it had a companion animation show with The Simpsons and no real sitcom competition)

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  • NBC is maintaining its sitcom/Dateline strategy (on yet another night).  With Frasier moving to the coveted Seinfeld slot on Thursday, Just Shoot Me (a runner-up for the Seinfeld slot) has inherited the Frasier time slot.  Filling out the schedule is Working (one of NBC’s two 1997/1998 success stories) and the new program Encore! Encore!.  NewsRadio, which made the schedule partially due to a financial agreement where NBC owns part of the show, has been moved to Wednesday

Go to The New Tuesday Night Programs

1997/1998 Survivors
Working (NBC - New Night)
1997/1998 Casualties
Over the Top (ABC)
Hiller & Diller (ABC)
Michael Hayes (CBS)
Dellaventura (CBS)
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Wednesday
What We Predicted
What Happened 
What's Next 
  • We felt that Dharma & Greg was superior to Built to Last.  Accordingly, we predicted that Built to Last would be cancelled while Dharma & Greg would have a fair chance of surviving 
  • We also predicted that The Tony Danza Show and The Bryant Gumbel Show would not survive  
  • Alternatively, based on the time slot and the pilot, we predicted that Working would have a fair chance of surviving
  • As predicted, Built to Last wasn’t built to last.  Neither were Bryant Gumbel or The Tony Danza Show  
  • On the other hand, Dharma & Greg did survive.  In fact, this program was ABC’s only 1997/1998 success ranking in the top 20 against both A25-54 and A18-49  
  • Working also proved a success for NBC ranking in the top 40 against A25-54
  • ABC is maintaining their Sitcom/ Newsmagazine strategy (with Primetime Live becoming 20/20) and The Secret Lives of Men replacing the departed Ellen  

  • CBS, having had no luck with a newsmagazine has taken the risk of adding a drama at 9pm against proven time slot winning sitcoms  
  • FOX has made no changes in their schedule while NBC has added another Dateline at 8pm where they previously aired sitcoms


  Go to The New
Wednesday
Night
Programs

1997/1998 Survivors
Dharma & Greg (ABC)
Working (NBC - Now on Tuesdays)
Two Guys…(ABC - Mid-Season Show)
1997/1998 Casualties
Public Eye w/Bryant Gumbel (CBS)
Tony Danza Show (NBC)
Built to Last (NBC)
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Thursday
What We Predicted
 What Happened
What's Next
  • Despite the quality of the pilot, we predicted that Nothing Sacred, as well as Cracker, the other ABC drama, would be cancelled 
  • We also predicted that all of the FOX shows would be cancelled  
  • As for NBC, we pegged Veronica’s Closet’s chances of survival as excellent.  Given the time slot and having viewed a pilot that did not actually air, we determined that Union Square had a fair chance of surviving
  • As expected, Nothing Sacred, Cracker, Between Brothers and 419 Hope Street were all cancelled.  Rewind, on the other hand, never even aired

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  • Veronica’s Closet, as predicted, was a success

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  • Alternatively, Union Square was deemed a failure even though it ranked in the top five against A25-54 and A18-49 and did not lose as many viewers off of Seinfeld (- 20%) as Veronica’s Closet lost from Seinfeld (- 36%)
  • ABC, having proven unsuccessful in supporting Thursday in the past, is taking the risky chance of scheduling a somewhat high concept drama at 8pm.  Alternatively, their choice to run a movie at 9pm is much more practical

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  • Based on their success on Thursday against an older target, CBS is maintaining their schedule

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  • FOX, having failed with sitcoms on Thursday in 1997/1998 is trying reality programming at 8pm.  At 9pm, instead of a straight drama, FOX is instead going for “off-beat” with Hollyweird

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  • NBC has maintained their successful Thursday night strategy with Frasier taking the coveted Seinfeld slot and the new show Jessiefilling the 8:30pm slot

Go to The New Thursday Night Programs

 

1997/1998 Survivors
Veronica's Closet (NBC)
1997/1998 Casualties
Nothing Sacred (ABC)
Cracker (ABC)
Rewind (FOX)
Between Brothers (FOX)
413 Hope Street (FOX)
Union Square (NBC)
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Friday
What We Predicted
What Happened
What's Next
  • In the battle between ABC’s TGIF schedule and CBS’s cloned TGIF schedule, we predicted that ABC would have the edge based on their heritage and the strength of Sabrina
  • As high concept programming has always been a risky proposition on Friday night even as far back as Star Trek in the ‘60s (with The X-Files being the one real exception), we predicted that The Visitor would be cancelled
  • Given the historical performance of the competition, we predicted that Players would not survive
  • As predicted, both of the one hour dramas (The Visitor and Players) did not survive the season  
  • We were correct in predicting that ABC’s TGIF would beat the CBS clone.  As a result, CBS abandoned the strategy and switched to reality-type programming (Kids say the Darndest Things and Candid Camera).  However, the two rookie ABC shows also did not survive
  • ABC is maintaining their TGIF strategy.  Learning from last year, however, they are less teen/ fantasy oriented (i.e. cloning Sabrina) and focusing more on the typical family-oriented fare that has worked for them in the past  
  • CBS, having failed with their TGIF clone, is sticking with their mid-season success of reality-type programming at 8pm.  At 9pm, they are taking the risky chance of airing a drama  
  • Finally giving up with high concept dramas at 8pm, FOX is airing two sitcoms followed by their existing schedule  
  • NBC is once again trying their strategy of a Dateline sandwiched between two dramas

Go to The New Friday Night Programs

1997/1998 Survivors
None
1997/1998 Casualties
You Wish (Genie: ABC)
Teen Angel (ABC)
Meego (CBS)
Gregory Hines (CBS)
The Vistor (FOX)
Players (NBC)
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Saturday
What We Predicted
What Happened
What's Next
  • Given the success of Dr. Quinn (albeit against older adults), as well as The Pretender, we predicted that C-16 would not survive 
  • With an already successful high concept show at 9pm in the form of Early Edition, we did not believe that Sleepwalkers would survive.  The proven success of Early Edition also resulted in our predicting that Total Security would not survive
  • As predicted, all three of the Saturday night dramas were cancelled
  • Starting from scratch, ABC has planned an entirely new Saturday night similar to the type of strategy they had back in the 70’s when the original Fantasy Island aired.  Accordingly, ABC has scheduled the new Fantasy Island with the family friendly Videos as well as the light drama Cupid
  • In a move that annoyed many of its viewers, CBS has cancelled Dr. Quinn based on how old it skews.  Filling the void left by Dr. Quinn, CBS has moved Early Edition to 8pm and added Martial Law, which will most likely skew more male as a companion piece to Walker.  Most likely, CBS will bring back The Magnificent Seven, a mid-season show in 1997/1998 before the 1998/1999 season is over

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  • FOX’s schedule remains unchanged and NBC, giving up on finding a third show that fits into the “Thrilogy” category, has instead scheduled Wind on Water, a more typical drama

Go to The New Saturday Night Programs

1997/1998 Survivors
None
1997/1998 Casualties
C-16: FBI (ABC)
Total Security (ABC) 
Sleepwalkers (NBC)
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Sunday
What We Predicted
What Happened
What's Next
  • Based on the strength of the competition, we predicted that Jenny would most likely not survive the season
  • As predicted, Jenny was cancelled
  • ABC has given up on airing a movie on Sunday and has instead scheduled another night of 20/20 followed by the critically acclaimed Practice  
  • CBS’s schedule remains unchanged while NBC has given up on sitcoms on Sunday and it is still TBD what they will air as a companion to the movie and their Sunday edition of Dateline  
  • FOX has taken the risky chance of moving King of the Hill and replacing it with the controversial (due to the use of drugs in the pilot) series entitled That '70s Show.  At 7pm, they have decreased the length of their reality specials to add a sitcom at 7:30pm

Go to The New Sunday Night Programs

1997/1998 Survivors
None
1997/1998 Casualties
Jenny
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