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Night-by-Night
Overview
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Monday
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What
We Predicted
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What
Happened
|
What's
Next
|
- We
predicted that Timecop had a slim chance
of survival
-
Alternatively, given the cast and CBS’s strong
performance against older households, we felt
that George & Leo had a good chance
of surviving
-
We also felt that Brooklyn South had
a good chance of surviving given the success
of dramas in the time period previously combined
with the strength of the production team (led
by Stephen Bochco)
-
Although we really liked the pilot, we were
unsure of Ally McBeal’s success given
its offbeat premise against proven sitcom
|
-
As predicted, Timecop was quickly cancelled
-
After our viewing of the pilot, FOX slightly
retooled Ally McBeal as well as added
established star Courtney Thorne- Smith to the
cast. With Thorne-Smith bringing Melrose
Place viewers to the show and thanks to
heavy promotional support by FOX, Ally McBeal
became a hit
-
With Ally McBeal performing so well against
younger viewers, George & Leo skewed
older than CBS anticipated. Although this
was a top 30 show against older adults, its
under-performance against younger adults resulted
in its cancellation
-
Unable to deliver its own hype, Brooklyn
South proved to be a commercial failure
|
- All
four networks are maintaining their same basic
strategies in 1998/1999
-
NBC maintains a sitcom/Dateline schedule
with two new sitcoms replacing the cancelled
Fired Up and Naked Truth
-
CBS has also replaced cancelled sitcoms with
new sitcoms from 8 to 10pm. As for 10pm,
CBS is returning to medical dramas at 10pm with
L.A. Docs hoping to fill the ratings
void left since the departure of Chicago
Hope from the Monday night schedule
Go
to The New Monday
Night Programs
|
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1997/1998
Survivors
Ally McBeal (Fox)
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1997/1998
Casualties
Timecop (ABC)
George & Leo (CBS)
Brooklyn South (CBS)
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Return
to Top of Page
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Tuesday
|
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What
We Predicted
|
What
Happened
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What's
Next
|
- Based
on the strengths of the competitive schedules,
we predicted that both Michael Hayes
and Dellaventura would be cancelled
-
Additionally, we also predicted that it was
unlikely that Over the Top could survive
in its time slot
-
Given its time slot and the fact that the stars
were well known, we believed that Hiller
& Diller would do well
|
- Over
the Top, Michael Hayes, and Dellaventura
were all cancelled as expected
- Hiller
& Diller was a top 35 show against A25-54
and did outperform Michael Hayes as predicted.
However, its drop in audience (- 40%) from Home
Improvement was too much for ABC and the
show was cancelled
|
- ABC
has maintained its same basic strategies of
sitcoms followed by NYPD Blue.
However, they have moved the aging (yet still
highly rated) Home Improvement to 8pm
and new success Spin City to anchor the
9pm slot. New programs fill the 8:30pm
and 9:30pm slots
-
CBS has switched to movies from 9-11pm having
had no success with dramas in that time slot
-
On the other hand, FOX has abandoned movies
and is trying to establish itself with original
programming on Tuesday. Their hope is
that King of the Hill will play as well
Tuesday night as it did on Sunday (where it
had a companion animation show with The Simpsons
and no real sitcom competition)
-
NBC is maintaining its sitcom/Dateline strategy
(on yet another night). With Frasier
moving to the coveted Seinfeld slot on
Thursday, Just Shoot Me (a runner-up
for the Seinfeld slot) has inherited
the Frasier time slot. Filling
out the schedule is Working (one of NBC’s
two 1997/1998 success stories) and the new program
Encore! Encore!. NewsRadio, which
made the schedule partially due to a financial
agreement where NBC owns part of the show, has
been moved to Wednesday
Go
to The New Tuesday
Night Programs
|
|
1997/1998
Survivors
Working (NBC - New Night)
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1997/1998
Casualties
Over the Top (ABC)
Hiller & Diller (ABC)
Michael Hayes (CBS)
Dellaventura (CBS)
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Return
to Top of Page
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Wednesday
|
|
What
We Predicted
|
What
Happened
|
What's
Next
|
-
We felt that Dharma & Greg was superior
to Built to Last. Accordingly,
we predicted that Built to Last would
be cancelled while Dharma & Greg
would have a fair chance of surviving
-
We also predicted that The Tony Danza Show
and The Bryant Gumbel Show would not
survive
-
Alternatively, based on the time slot and the
pilot, we predicted that Working would
have a fair chance of surviving
|
- As
predicted, Built to Last wasn’t built
to last. Neither were Bryant Gumbel
or The Tony Danza Show
-
On the other hand, Dharma & Greg did
survive. In fact, this program was ABC’s
only 1997/1998 success ranking in the top 20
against both A25-54 and A18-49
- Working
also proved a success for NBC ranking in the
top 40 against A25-54
|
-
CBS, having had no luck with a newsmagazine
has taken the risk of adding a drama at 9pm
against proven time slot winning sitcoms
-
FOX has made no changes in their schedule while
NBC has added another Dateline at 8pm
where they previously aired sitcoms
Go to The New
Wednesday Night
Programs
|
|
1997/1998
Survivors
Dharma & Greg (ABC)
Working (NBC - Now on Tuesdays)
Two Guys…(ABC - Mid-Season Show)
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1997/1998
Casualties
Public Eye w/Bryant Gumbel (CBS)
Tony Danza Show (NBC)
Built to Last (NBC)
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Return
to Top of Page
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Thursday
|
|
What
We Predicted
|
What
Happened
|
What's
Next
|
- Despite
the quality of the pilot, we predicted that
Nothing Sacred, as well as Cracker,
the other ABC drama, would be cancelled
-
We also predicted that all of the FOX shows
would be cancelled
-
As for NBC, we pegged Veronica’s Closet’s
chances of survival as excellent. Given
the time slot and having viewed a pilot that
did not actually air, we determined that Union
Square had a fair chance of surviving
|
- As
expected, Nothing Sacred, Cracker, Between
Brothers and 419 Hope Street were
all cancelled. Rewind, on the
other hand, never even aired
- Veronica’s
Closet, as predicted, was a success
-
Alternatively, Union Square was deemed
a failure even though it ranked in the top
five against A25-54 and A18-49 and did not
lose as many viewers off of Seinfeld
(- 20%) as Veronica’s Closet lost from
Seinfeld (- 36%)
|
- ABC,
having proven unsuccessful in supporting Thursday
in the past, is taking the risky chance of
scheduling a somewhat high concept drama at
8pm. Alternatively, their choice to
run a movie at 9pm is much more practical
-
Based on their success on Thursday against
an older target, CBS is maintaining their
schedule
-
FOX, having failed with sitcoms on Thursday
in 1997/1998 is trying reality programming
at 8pm. At 9pm, instead of a straight
drama, FOX is instead going for “off-beat”
with Hollyweird
-
NBC has maintained their successful Thursday
night strategy with Frasier taking
the coveted Seinfeld slot and the new
show Jessiefilling the 8:30pm slot
Go
to The New Thursday
Night Programs
|
|
1997/1998
Survivors
Veronica's Closet (NBC)
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1997/1998
Casualties
Nothing Sacred (ABC)
Cracker (ABC)
Rewind (FOX)
Between Brothers (FOX)
413 Hope Street (FOX)
Union Square (NBC)
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Return
to Top of Page
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Friday
|
|
What
We Predicted
|
What
Happened
|
What's
Next
|
- In
the battle between ABC’s TGIF schedule and
CBS’s cloned TGIF schedule, we predicted that
ABC would have the edge based on their heritage
and the strength of Sabrina
-
As high concept programming has always been
a risky proposition on Friday night even as
far back as Star Trek in the ‘60s (with
The X-Files being the one real exception),
we predicted that The Visitor would
be cancelled
-
Given the historical performance of the competition,
we predicted that Players would not
survive
|
- As
predicted, both of the one hour dramas (The
Visitor and Players) did not survive
the season
-
We were correct in predicting that ABC’s TGIF
would beat the CBS clone. As a result,
CBS abandoned the strategy and switched to
reality-type programming (Kids say the
Darndest Things and Candid Camera).
However, the two rookie ABC shows also did
not survive
|
- ABC
is maintaining their TGIF strategy.
Learning from last year, however, they are
less teen/ fantasy oriented (i.e. cloning
Sabrina) and focusing more on the typical
family-oriented fare that has worked for them
in the past
-
CBS, having failed with their TGIF clone,
is sticking with their mid-season success
of reality-type programming at 8pm.
At 9pm, they are taking the risky chance of
airing a drama
-
Finally giving up with high concept dramas
at 8pm, FOX is airing two sitcoms followed
by their existing schedule
-
NBC is once again trying their strategy of
a Dateline sandwiched between two dramas
Go
to The New Friday
Night Programs
|
|
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1997/1998
Survivors
None
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1997/1998
Casualties
You Wish (Genie: ABC)
Teen Angel (ABC)
Meego (CBS)
Gregory Hines (CBS)
The Vistor (FOX)
Players (NBC)
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Return
to Top of Page
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Saturday
|
|
What
We Predicted
|
What
Happened
|
What's
Next
|
- Given
the success of Dr. Quinn (albeit against
older adults), as well as The Pretender,
we predicted that C-16 would not survive
-
With an already successful high concept show
at 9pm in the form of Early Edition,
we did not believe that Sleepwalkers
would survive. The proven success of
Early Edition also resulted in our
predicting that Total Security would
not survive
|
- As
predicted, all three of the Saturday night
dramas were cancelled
|
- Starting
from scratch, ABC has planned an entirely
new Saturday night similar to the type of
strategy they had back in the 70’s when the
original Fantasy Island aired. Accordingly,
ABC has scheduled the new Fantasy Island
with the family friendly Videos as
well as the light drama Cupid
-
In a move that annoyed many of its viewers,
CBS has cancelled Dr. Quinn based on
how old it skews. Filling the void left
by Dr. Quinn, CBS has moved Early
Edition to 8pm and added Martial Law,
which will most likely skew more male as a
companion piece to Walker. Most
likely, CBS will bring back The Magnificent
Seven, a mid-season show in 1997/1998
before the 1998/1999 season is over
-
FOX’s schedule remains unchanged and NBC,
giving up on finding a third show that fits
into the “Thrilogy” category, has instead
scheduled Wind on Water, a more typical
drama
Go
to The New Saturday
Night Programs
|
|
1997/1998
Survivors
None
|
|
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1997/1998
Casualties
C-16: FBI (ABC)
Total Security (ABC)
Sleepwalkers (NBC)
|
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Return
to Top of Page
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Sunday
|
|
What
We Predicted
|
What
Happened
|
What's
Next
|
- Based
on the strength of the competition, we predicted
that Jenny would most likely not survive
the season
|
- As
predicted, Jenny was cancelled
|
- ABC
has given up on airing a movie on Sunday and
has instead scheduled another night of 20/20
followed by the critically acclaimed Practice
-
CBS’s schedule remains unchanged while NBC
has given up on sitcoms on Sunday and it is
still TBD what they will air as a companion
to the movie and their Sunday edition of Dateline
-
FOX has taken the risky chance of moving King
of the Hill and replacing it with the
controversial (due to the use of drugs in
the pilot) series entitled That '70s Show.
At 7pm, they have decreased the length of
their reality specials to add a sitcom at
7:30pm
Go
to The New Sunday
Night Programs
|
|
1997/1998
Survivors
None
|
|
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1997/1998
Casualties
Jenny
|
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Return
to Top of Page
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