Night-by-Night Overview

 

Monday
What's Next
  • Although CBS is maintaining their basic schedule of sitcoms followed by a 10pm drama, they have moved two long time Monday night programs (Murphy Brown & Chicago Hope) and replaced them with new programming  
  • NBC, making a bold move by eliminating their long running Monday movie night, has managed to put together an entire night of programming (targeted to women) filled with sitcoms that originally ran between Seinfeld and ER. At 10pm: another night of Dateline

Go to The New Monday Night Programs

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Tuesday
What's Next
  • ABC and NBC are basically maintaining their same Tuesday night strategies of airing sitcoms from 8pm to 10pm and capitalizing on the strengths of proven programming at 9pm (Home Improvement and Frasier) and 10pm (NYPD Blue and one of the original nights of Dateline)

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  • CBS, on the other hand is counter programming by stacking the night with untried dramas (as well as JAG which has been transplanted from Friday night)

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  • FOX is keeping Tuesday as their movie night

Go to The New Tuesday Night Programs

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Wednesday
What's Next
  • FOX is maintaining their same programming from 1996/1997 and, although some of the programs have changed, ABC is continuing their strategy of airing sitcoms from 8pm-10pm followed by Primetime Live  
  • Although NBC is maintaining an 8pm-10pm sitcom strategy, with the exception of 3rd Rock (which is on a new night), their Wednesday schedule is filled with new, untried, programming  
  • CBS, having had no success in programming the 9pm to 11pm slots in 1996/1997 is attempting to capitalize on their hiring of Bryant Gumbel with a new newsmagazine as well as from the rescheduling of Chicago Hope from Monday to Wednesday

Go to The New Wednesday Night Programs

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Thursday
What's Next
  • NBC is maintaining their basic Thursday night Must See TV strategy. As has been the case in the past, NBC is utilizing the strengths of their 8pm, 9pm, and 10pm programs to introduce new shows at 8:30pm and 9:30pm  
  • In 1997/1998, CBS is continuing their strategy of airing older programming in contrast to the younger skewing NBC schedule  
  • Despite their lack of success with Thursday night dramas in 1996/1997, ABC is introducing two new Thursday night dramas in 1997/1998. Following NBC's Dateline strategy, ABC has added another night of 20/20  
  • FOX, who was troubled last year by the real life antics of previous Thursday night Martin series star Martin Lawrence, has introduced an entirely new slate of programming

Go to The New Thursday Night Programs

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Friday
What's Next
  • ABC is maintaining their TGIF Friday night sitcom strategy. Their new programming, however, has more of an "out of this world" basis. This trend is most likely due to the success of Sabrina  
  • In an interesting move, CBS has cloned the ABC TGIF strategy. Helping CBS with this strategy is the acquisition of two former ABC TGIF shows: Family Matters and Step by Step
  • FOX, now treating Millennium like the sci-fi staple that The X-Files had been on Friday night, continues to try and find a sci-fi themed companion program at 8pm
     
  • NBC has maintained their 96/97 Friday night schedule with one change: the new drama Players replaces the reality based Unsolved Mysteries

Go to The New Friday Night Programs

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Saturday
What's Next
  • ABC, abandoning their 1996/1997 plan of airing sitcoms on Saturday night, has moved to a risky (given CBS's "ownership" of the night) all drama schedule

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  • On the other hand, FOX is returning to an all reality schedule

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  • Despite the moderate performance in 1996/1997 as well as CBS's superior genre performance with Early Edition, NBC is once again filling Saturday night with their "Thrilogy" of dramas

Go to The New Saturday Night Programs

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Sunday
What's Next
  • Sunday remains movie night for ABC, CBS, and FOX in 1997/1998. Additionally, ABC is capitalizing on their Disney ownership by adding a weekly Disney movie  
  • In 1997/1998, both FOX and CBS are maintaining their 1996/1997 strategies  
  • The biggest surprise of the night is NBC's moving 3rd Rock from its high rated Sunday night slot

Go to The New Sunday Night Programs

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